FAQs on Marketing Management

Frequently Asked Questions

Marketing

Section: A

Q1. What do you mean by Marketing?

Q2. What is Marketing Mix?

Q3. Define Services?

Q4. What do you mean by Exchange Process?

Q5. How you differentiate between Sales & Marketing?

Q6. What do you mean by Barter System? How it gave rise to the concept of marketing?

Q7. What do you mean by corporate Branding?

Q8. Tell us something about the concept of umbrella Branding? Give examples of some of the companies that had undertaken the concept

Q9. Differentiate between Brand & Goodwill of a company?

Q10. Advantages and Disadvantages of a Brand and a Corporate Brand?

Section: B

Q1. Define the role of Punch line in Marketing of the product?

Q2. Define segmentation?

Q3. Why strategic Planning is required in an organization?

Q4. Define steps in strategic Planning process?

Q5. What do you mean by Promotional mix?

Q6. What do you mean by Product Line and Product Width?

Q7. What you mean by power brands?

Q8. Name the company that pioneered the concept of direct marketing?

Q9. Name the Indian company that pioneered the concept of Chain marketing in India?

Q10. What do you understand by 20/80/30 ratio?

Section: C

Q1. Define various roles in Consumer buying behavior and differentiate them with Business Buying Behavior?

Q2. What do you mean by Post purchase dissonance?

Q3. What is pareto effect?

Q4. What is referral marketing?

Q5. What are buyer’s motivations?

Q6. What do you mean by loss leader?

Q7. What is retailing? Is it more than just distribution?

Q8. BATATA was a strategic alliance of three very reputed Companies. Name them?

Q9. How has Mohan Meakins benefited with the entry of Kelloggs in the breakfast cereal market?

Q10. What are “Competitive Advantages” and “Core Competence” of a company? How are they different? Exemplify.

Q11. Differentiate between mark-up price and target return pricing?

Q12. What do you mean by Image Pricing?

Q13. What do you mean by Surrogate advertisement?

Q14. What do you mean by brand positioning?

Q15. Differentiate between a Brand & a Product?

Q16. Is advertising the only way to entice a target market towards product? Explain.

Q17. What do you mean by Co-branding? Explain benefits of Co-branding?

Q18. What do you mean by brand equity?

Q19. Differentiate between Private brand and National brand?

Q20. What do you mean by reach & frequency? Do you think these factors are inversely proportional in a given budget? Why?